What’s Missing?

The photo above is the entrance to the DMA (Direct Marketing Association) offices in central London. In case you didn’t know, the DMA is “the trade assocation for the direct marketing industry. Its aim is to raise consumer confidence and trust and raise the profile of direct marketing through lobbying, events, research and development.

In other words, they defend the corner of the companies that want to send you junk mail through the post along with unsolicited emails and phone calls.

Now there’s something very ironic about these entrance doors. Can you spot what’s missing?